The King Of Convenience

The days of eating chicken and broccoli out of a lunchbox to get in shape are over. A new attitude towards eating has arrived and it’s the best thing for men who want to get into shape without suffering and missing out on all the simple pleasures in life. It removes all excuses and directs the focus and attention on to exactly where it needs to be, mindset. 

Convenience eating is the future for those who don’t want to spend hours in the kitchen, in fact you can become fit and healthy without ever turning your oven on. Health is the priority, always, but telling a busy man to get up an extra hour early to prepare 6 meals for the day is probably the quickest way to fail. Whatever happened to making things simple? Simplicity is the key to awesome results, both in the short and long term. 


The need to complicate things should be forgotten. It’s easy to see why men fail with fitness goals and it’s usually because of two things. 

  1. You feel motivated at the time of goal setting and therefore set unrealistic targets and strategies because you over estimate your willpower. Let’s face it, if your willpower was that good you would have hit your targets long before now.

  2. You lack a strong enough reason to change. The WHY is not clear or big enough so when motivation diminishes so do your actions and commitments.


Every ambitious outcome will need an element of hard work, some more than others. But if there are decisions to be made that will make the journey more pleasurable and easier then you’d be a fool not to take them. The market is full of food products that are now tasty and nutritious whilst giving you all the required information you need such as calories and protein. If you throw in the addition of the basic rules regarding consumption of fruit and vegetables then you are pretty much there. If the budget allows, aim for quality brands such as Marks And Spencers who supply some of best pre made meals on the market. Do not mistake buying pre prepared meals as lazy, consider it beneficial to the goal whilst freeing up time for doing things you enjoy. If you love cooking then preparing will be no issue if you have the time. 


My preference is to mix both approaches to health and fitness. When I can I’ll cook, when I can’t or don’t want to then I’ll take advantage of my ‘go to foods’ such as protein bars, fresh fruits, ready meals, pre prepared meals and the occasional take away or oven pizza. I consider neither option better than the other, both require a certain level of discipline. The great thing about this approach to nutrition is that I can have an active social life and regardless of my schedule I can make it work. No bullshit excuses, there are ways to manage any situation. I have worked very hard over the last 10 years to improve my mindset and my awareness towards my health, food choices and lifestyle and I have ended up feeling my best at the 80/20 rule. 80% of the time my food is well balanced and nutritious. 20% of the time it is less regimented. My activity levels however are consistent each week. 

I cannot give you a simple and clear rule to master your diet but I can encourage you to take a new open approach to how you plan your nutrition. I would recommend that you review your current way of doing things if it is not working, remove the all or nothing attitude and forget everything you’ve previously been told about how you should eat. Create a plan that takes into account what time you get up, when you can eat, your schedule, your family, your activity levels, your social life, your enjoyment of cooking, your goals and align this with your level of commitment. Have a solution to every possible scenario. This will eliminate excuses. If your plan doesn’t cover all bases perhaps the plan is not strong enough. 

The main point would be to keep it simple. Make things as easy as possible and you might be pleasantly surprised how enjoyable getting into shape is and how good it feels to be healthy and happy. Do not expect this to come without it challenges, there will always be a degree of sacrifice but when your WHY is big enough it will be more than worth it. 

Alex Myers